FOR CONTRACTORS BUILDING A SERVICE BUSINESS

Build a Service Business That Depends Less on You.

Practical 1:1 coaching on pricing, hiring and delegation—from Josh Wiles, who grew WLS Landscaping to $2M revenue in 2025.

Apply for 1:1 Coaching Let’s discuss your business, your main bottleneck and whether coaching is a fit.
$2M2025 revenue · WLS
$3M2026 revenue target
1:1Contractor coaching

Sound Familiar?

Working 60-100 hour weeks with no end in sight

Every decision runs through you

Pricing by gut feel — some projects bleed money

Pipeline is feast or famine

Hired a foreman. It didn't stick.

Nothing is written down. Everything lives in your head.

You don't have a business. You have a job — with employees.

I Was Exactly Where You Are

I started mowing lawns and built it to a landscape design-build company. Premium landscape construction — hardscaping, softscaping, outdoor living spaces. Design-build projects from $50,000 to $300,000+.

I hit walls at every level. 65-hour weeks on an easy week. Lost $60,000+ on a single project because I hired the wrong person. Took 134 calls in a single day (I literally have proof). I was the bottleneck on everything — sales, estimates, job site visits, crew scheduling, material orders, client hand-holding.

I built a system. Trained my team. Fixed my pricing. Put the right people in the right positions. Cut my hours significantly — and revenue kept growing while maintaining healthy profit margins. Now I spend my time ON the business, not IN it. And I teach other contractors to do the same.

Education Finance Degree
2025 Revenue $2M
2026 Revenue Target $3M
Still Active Running Daily
Age 24 Years Old
Location Ottawa, ON

The 5-Phase Scaling Framework

The exact system I used to break through the plateau — and what I teach every client.

01

Systems & Documentation

Turn your expertise into something your whole team can follow

02

Team & Delegation

Stop being on every job site

03

Pricing & Profitability

Know your margins on every single project

04

Sales & Pipeline

Never scramble for leads again

05

CEO Transition

Work ON your business, not IN it

It's sequential. You can't skip steps. That's why it works.

Building WLS Landscaping

My business results and next target. These are WLS results, not coaching-client outcomes.

At 21
$1M

Built a million-dollar business.

2025 · achieved
$2M revenue

WLS Landscaping’s completed annual revenue.

2026 · target
$3M revenue

The next revenue target I’m building toward while sharing lessons from the business.

Choose Your Level of Support

Every engagement is 1-on-1 with Josh. No group calls. No hired coaches.

Coaching + Accountability

GROWTH

  • Bi-weekly coaching calls (2x/month)
  • Post-call action plans + voice notes
  • Business diagnostic + 90-day roadmap
  • Direct text access to Josh
  • 3-month minimum commitment
Apply for Growth
MOST POPULAR

Your Fractional COO

PARTNER

  • Everything in Growth, plus:
  • Weekly calls (4x/month)
  • Monthly P&L review
  • CRM setup by tech partner
  • SOP library + hiring support
  • CEO Operating System + pricing model
  • Annual in-person strategy day
  • 6-month minimum commitment
Apply for Partner
LIMITED TO 2 CLIENTS

Full Business Transformation

EMPIRE

  • Everything in Partner, plus:
  • Twice-weekly calls (8x/month)
  • Weekly financial dashboard
  • Full CRM + PM buildout
  • Monthly team training sessions
  • 2 in-person days (travel included)
  • Quarterly board meetings
  • Private real-time channel
  • 12-month minimum commitment
Apply for Empire

Start With the Free Community

Not ready for 1:1 coaching? Join the Landscaping Scaling Blueprint community.

Explore the Free Community

Questions

I'm still running my company. This is 1-on-1, not group calls with 50 other people. It's landscape-specific, not generic business coaching. I've been in your boots — literally — in the last 12 months. I know the Canadian market, HST, WSIB, ESA, seasonal cash flow, weather delays, sub management. This isn't theory. It's what's working right now.
I'm based in Ottawa. I deal with HST, WSIB, ESA, CRA remittances, seasonal cash flow, winter planning, and sub hiring every single day. Most coaching programs are US-based and don't understand Canadian regulations or market dynamics. This one does. That said, I can't provide legal advice — this is all tactical, operational advice to help you scale.
The majority of contractors I work with are in the States — it's a much bigger market. I know the game on both sides of the border. The systems, pricing frameworks, hiring strategies, and operational playbooks work regardless of where you're located. I can't provide legal advice, but everything I teach is tactical — built to help you scale faster and avoid expensive mistakes.
That's one of the biggest reasons to start coaching. Most contractors are flying blind. We set up tracking first. Simple dashboards. Weekly check-ins. You'll know your COGS, margins, overhead, and cash position within 30 days. You can't improve what you don't measure.
Quick wins in 30 days (pricing fixes, CRM setup, immediate cash improvements). Real traction at 90 days (systems documented, team trained, pipeline predictable). Full transformation in 12-18 months (you're working 40-hour weeks, revenue is growing, team runs the day-to-day). It's not a sprint. It's a rebuild.
The digital product is not available yet. The current paid offer is 1:1 coaching with Josh. You can also join the free Landscaping Scaling Blueprint community.
Coaching starts at $2,000/month for bi-weekly calls and accountability. Partner ($5,000/month) adds weekly calls, P&L reviews, CRM setup, and hiring support. Empire ($10,000/month) is the full transformation — twice-weekly calls, weekly financials, team training, and in-person strategy days. We'll discuss which tier fits on your discovery call.
No. That's actually the sweet spot for Growth coaching. You've got enough revenue to have real problems — hiring, pricing, cash flow, time management — but you haven't built the systems yet. That's exactly where coaching has the biggest impact. If you’re still figuring out your service offering, the free Landscaping Scaling Blueprint community is another place to start.
Landscaping is my specialty — it's the business I built. But the systems work for any trade or contractor-based business. I've worked with general contractors, hardscapers, excavation companies, and other outdoor service businesses. If you run crews, manage projects, and deal with seasonal revenue, we speak the same language.
It's 45 minutes, one-on-one with Josh. We go through your current revenue, margins, team structure, and the biggest bottleneck in your business right now. I'll give you honest feedback on what's holding you back and what the path forward looks like. If coaching is the right fit, we'll talk about which tier makes sense. If it's not, I'll tell you that too. No pitch deck. No sales script. Just a real conversation.
Yes. No pitch, no pressure. Just a conversation about where you are and where you could be. We'll look at your numbers, talk about bottlenecks, and figure out if this makes sense. If it doesn't, I'll tell you. If it does, we'll map out a plan. Worst case, you get 45 minutes of free consulting. Best case, you leave with clarity on your next 12 months.

Ready to Stop Being the Bottleneck?

NOW

60-70 hour weeks. Revenue flat or barely growing. Everything goes through you. No systems. No documentation. Pricing by gut feel. Pipeline is unpredictable. Team can't run without you. No freedom.

WHAT WE CAN WORK TOWARD

Clearer pricing. Documented systems. Better handoffs. More responsibility owned by your team. We’ll identify practical priorities for your business; specific results and timelines depend on your starting point and implementation.

Apply for 1:1 Coaching

12 questions. 3-5 minutes. No commitment.

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